First FarmHub event in The Netherlands Farmers take the lead in conversations on regenerative agriculture at Future Harvest Farm Hub event in the Netherlands
What would it take to make regenerative agriculture work in practice? What kind of support would help farmers make the transition? And how can stronger communities contribute to lasting change? These questions shaped a recent Future Harvest Farm Hub gathering, where farmers, experts and industry partners came together to exchange ideas, share experiences and learn from one another.
The event took place on September 15th at Wageningen University and brought together farmers working across a variety of agricultural systems, from arable and mixed dairy-arable farms to community-supported vegetable production. Despite their different backgrounds, many shared similar concerns, ambitions and questions about the transition to regenerative agriculture.
Different Perspectives, Shared Challenges
The day combined expert contributions with practical examples and open discussion. Professor Ron Methorst (from Aeres University of Applied Sciences) discussed place-based farming, inviting farmers to think about how local conditions, individual circumstances and the realities of each farm influence what regeneration can look like. The session highlighted one key point: there is no single pathway that will work for everyone.
As part of the session, representatives from the PepsiCo Foundation shared how PepsiCo approaches regenerative agriculture across its supply chains, including examples from potato production. Farmers were keen to understand how these practices work in reality, asking detailed questions about implementation, commercial value and long-term results. The conversation also provided a clearer picture of PepsiCo Foundation’s role in supporting the Future Harvest initiative.